| Entrepreneur Magazine December 1994 | |
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COVER STORY |
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| REQUIRED READING 11 New Business Books You Can't Afford to Miss By Deborah Englander |
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CCOVER STORY |
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| ... How to Make a Fortune on the Information Superhighway, by Laurence A. Canter and Martha S. Siegel (Harper-Collins Publishers, $20 cloth). If you are familiar with the Internet, you've probably heard of these authors. They're the lawyers who advertised their services on the Internet only to have some 30,000 users protest. Despite this, the two are convinced computer networks offer an immense source of new business, and their book tells you how to use the Internet to make your business more profitable. Starting with the basics -- what you need to access the Internet through E-mail, hooking up to discussion groups -- the authors go on to discuss advertising techniques you can use on the Internet. this is on of several new books about the Internet but is the only one geared to making money from it. |