THE FLAMES ALMOST MELTED
Martha Siegel's and Laurence Canter's PC screens. Last spring, in an
affront to Internet etiquette that gained them national notoriety, the
Scottsdale (Ariz.) husband -and-wife legal team flashed an ad for their
immigration-law practice to thousands of Internet forum groups.
Outraged Net users weighed in with a barrage of nasty messages. Canter
and Siegel were unrepentant.
So now, they are bringing out a book telling others how
to do what the did. How To Make a Fortune on the Information
Superhighway is due out in November from HarperCollins, which plans an
ambitious first printing of 100,000 copies. The publishing house says
it has already been bombarded with faxed from enraged cybernauts.
But Canter and Siegel don't care, saying they got loads
of business from their Internet ad, and others should benefit form their
example. "It's legal, it's valid, and it's moral," says Siegel.